What products can I use for sore nipples?

Nipple pain while breastfeeding I have been breastfeeding for about 3 weeks for the first time. My nipples are more and more irritated, a little bit pinker than usual and besides the lanolin cream, what can I do or buy to reduce the irritation? I bought the hydro pads that I'm going to try too....but the more time goes by the more irritated I feel them. I don't want to stop breastfeeding but if I am irritated and it continues with breastfeeding or pumping my milk to spare myself, how will I reduce the irritation? What product can I buy to help me? I think that during a breast pumping session this week, I must have used too much intensity with the breast pump and since then the irritation only increases with breastfeeding? Because I don't have any cracks or fissures but some redness and they are more and more sensitive to the touch. Thank you for your help!