Hello Mrs,
The basis of the treatment is hydration of the skin and other non-pharmacological measures:
A fragrance-free moisturizer such as Aveeno, Cutibase, Base Glaxal, Cerave and others should be applied as often as needed. The cream should be applied whenever the need to scratch arises, among others.
Avoid scented soaps, and after the bath or shower, avoid rubbing the skin vigorously: instead, lightly pat the skin to leave a thin layer of moisture, then apply the moisturizing cream within 5 minutes of getting out of the bath.
In cold weather, be sure to protect your face (scarf, neck warmer, etc.)
A sunscreen should also be applied 30 minutes before long outings, even in winter. At least SPF 30.
I hope this has been helpful and I am available if you have any further questions!
Tom Samaha, pharmacist